Our story
Built on Trust. Defined by Excellence.
Who we are
A Different Kind of Home Service
Honest Home Concierge was founded to serve the unique needs of homeowners across Prescott, Prescott Valley, Chino Valley, Dewey-Humboldt, and Sedona. We saw a gap that busy professionals and families know all too well — the absence of a truly trustworthy partner to care for their home, their pets, and the details that fill an already-full plate.
We are not a staffing agency. We are not a cleaning service. We are a dedicated home concierge partner — one who takes genuine ownership of your property's wellbeing and handles every detail with the discretion and professionalism you deserve.
Every client relationship begins with listening. We take time to understand your property, your preferences, and your lifestyle before we ever propose a service plan. The result is care that feels personal, because it is.
"Your home. Your pets. Your to-do list. Handled with care."
Meet the founder
Danielle "Dani" Goodwin
Founder, Honest Home Concierge
Arizona native. Real estate agent. Community builder. Animal lover.
I'm an Arizona native, mom of two, and lifelong animal lover. Growing up and building my life here has given me a strong appreciation for our community and the people who call it home.
My professional background is a little bit of everything — which is actually what led me to Honest Home. I'm a licensed Arizona real estate agent with a Level One Fingerprint Clearance Card, and I've spent years working with local businesses in administrative, customer service, and organizational roles. Before that, I spent 15 years behind the chair as a hairstylist, where I had the opportunity to build lasting relationships with people throughout our community and truly get to know their lives, families, wants, and needs.
Over the years, I realized how valuable it can be to simply have someone you know and trust to help — whether that means caring for your pets while you're away, checking on your home, meeting a service professional, running an errand, or taking something off an already-full plate.
That's why I created Honest Home. I'm excited to build a business centered around reliability, trust, and genuine personal service while making life a little easier for the people and community I've come to know and appreciate.
Our principles
What Sets Us Apart
Radical Honesty
We tell you what your property needs — not what you want to hear. Our name is our promise.
Absolute Discretion
Your privacy is sacred. We operate with the same confidentiality expected of a trusted family advisor.
Proactive Care
We identify and resolve issues before they become problems, saving you time, money, and stress.
Community Roots
We are Arizona natives who know and love this community. That connection shapes everything we do.